Lady Gaga is starting to reveal some of the songs on her upcoming album Joanne, but it might not be quite the controlled release she was hoping for. Fans with Amazon’s Echo speakers recently discovered that they could listen to 30-second previews of currently unavailable songs from the album just by asking Alexa to “play Joanne by Lady Gaga.
You couldn’t do that on Apple Music, Spotify or even Amazon’s own website. The trick only worked in the US and has since been shut down, but it’s a reminder that it’s no longer enough to hide store listings these days. If you’re going to keep music under lock and key before its release, it has to be virtually non-existent online.